WINTOP Asia was founded in 2016 as a boutique logistics company in Hong Kong. The management team combines 30+ years of experience in senior sales, country management and regional CEO positions with International Freight Forwarding companies in various countries in and outside of Asia.



WINTOP is a Logistics provider at home in Asia. Our Asian and European roots, our international Management experience and our Staff act as a bridge between you and your overseas customer. Our Network connects Hong Kong and Mainland China with the world. In locations without own representation, we select strong local partners who share our belief that Quality leads to Customer Satisfaction.

Unlike larger forwarders who focus on economy of scale and mass production, WINTOP Asia is not bound to corporate office networks, strategies or global buying polices. We are servicing customers by understanding their needs and selecting the most suitable transportation or warehousing solutions that exist in the open market place. Flexibility in the choice of partners, routings, carriers and price are key.

Most of our key staff work together for many years and have become family. New employees are carefully selected and trained.

Knowing that Customers and Agents are the only reason for our existence, we are open and transparent and treat everyone with respect.



Michael Groebsch, Managing Director

Born and raised near Zurich, Switzerland. Bachelor in Economics and Business Administration at HWV Zurich. Work experience in Switzerland, UK, Singapore, Malaysia, P.R. China and Hong Kong. Senior management positions in Multinational Logistics Companies include Country Manager in Malaysia and CEO Asia.


Mission & Vision

Our Vision is to create the Global Network and Quality Products to cover the Transportation and Logistics needs of our Customers on all continents.

Our Mission is to deliver innovative, Worldwide Quality Logistics Services, meeting and exceeding our Customers’ expectations. We are providing value to our Customers by continuously improving Processes, Products and Systems and by investing in our Employees.


Worldwide partner network

WINTOP Asia has put together a network of quality and service driven partners around the world. Through partners, WINTOP Asia is represented on all 6 continents.